Alan Smith

Amir Bahadori

Experienced Design Director

Personal Profile

My contributions to any organization are grounded in 15 years of experience bringing digital entertainment and innovation experiences to the world’s biggest consumer brands.  As a hands-on designer I have had a broad range of experiences that include branding and advertising, visual and interaction design, animation, illustration, broadcast, feature film, and especially digital media. As a teacher and Design Director I thrive on mentoring creative talent and bringing to life cohesive and beautifully simple user experiences.



Design Director

Westfield Group

August 2013 - Present

Provided design direction across multiple global products, focused on innovating the retail and fashion ecosystem by leveraging the digital opportunities that converge the online shopper with in-person retail experiences. Products span across multiple platforms, emphasizing emerging technologies and user-centered innovations that include digital storefronts and embedded displays, natural user interfaces, POS, and cross-screen web and native experiences. Westfield Labs is an entity of The Westfield Group and serves as a global digital lab focused on innovating the retail ecosystem by leveraging the social, mobile and digital market opportunities that converge the digital shopper with the physical world.

Professor - Graphic Design Department

Academy of Art University

September 2012 - Present

Teach senior-level graphic designers best practices in mobile and digital design, from user-research through concept development, wire-framing, and visual design with an emphasis on designing for iOS.

Associate Creative Director


September 2011 - March 2013

Lead multi-disciplinary teams through product strategy, concept development, branding, experience design, interaction design, visual design, motion design, prototyping, design research and storytelling. Focus on brand and end-to-end user experience to provide strategic opportunities and innovative solutions for clients.  Lead design for platforms that included mobile (iOS and Android), tablet, browser and responsive web. Contributed to a variety of projects in diverse verticals including brick-and-mortar retail, e-commerce, financial services and consumer product.

Senior User Experience Designer


December 2004 - August 2011

Designed and lead development of dozens of branded online entertainment destinations from concept to implementation with a talented team of designers, editors, developers and brand strategists. Over the seven years with Microsoft, I worked closely with clients and agency partners for Fortune 500 brands including Proctor & Gamble, Kraft, Heineken, Ford, and Cadillac. As the digital partner for many campaigns, agency collaborators have included Crispin Porter + Bogusky, JWT, Ogilvy, and TBWA/Chiat/Day.

Technical Director - South Park Animation

Paramount Pictures and Comedy Central

June 1998 - March 2003

Responsible for three-dimensional modeling and advanced texture application, character design, composition and layout for broadcast and film. Software used included Maya, After Effects and similar cinema quality design applications. For a list of episode contributions please see My IMDB Page



Key Skills

  • UX Design for Web,
  • iOS/Android Design
  • Visual & UI Design
  • Interaction Design
  • InVision Prototyping
    Design Research
  • Illustration
  • Motion Design
  • Photography
  • 3D modeling
  • Video Editing
  • Advertising
  • Brand Identity
  • Design Strategy
    Art Direction
  • Teaching
  • Public Speaking
  • Talent Management


Art Center College of Design

Bachelor of Fine Arts

Illustration and New Media

New York University

One year of study toward a Masters of Professional Studies

Interactive Telecommunications