Herbal Essences Digital Care Packages for Proctor & Gamble
Would you rather give or receive? That was the concept behind this set of visuals created for pitch to Herbal Essences. By selecting customizable gift options that paralleled the brands new line of shampoo ‘flavors’ we created practical pillars while subtly incorporating the visual essence of each product. Care Packages could then be filled with various customizable gifts from flowers to interactive fortune cookies to be shared with friends for optimal social reach.