Allergy Solution Center Mobile Website
Microsoft Advertising created the allergy solution center on MSN.com. The hub featured a variety of entertaining and informative content, including a self-assessment tool for people with allergies, interactive local pollen maps, and information about allergies and how Zyrtec can help. The allergy solution center on MSN.com was a hit: the engaging content increased brand favorability among key Zyrtec audiences by 50 percent. I was responsible for the design and execution of the mobile extension of the browser experience, which brought localized pollen forecasts and bite-sized content to allergy sufferers on the go.