Sync My Music for Microsoft Sync and Ford
This branded destination for Ford with Microsoft Sync technology centers around a reality webisode based on aspiring musicians driving across country to pursue label recognition. Regionally relevant articles and a driving game inspired by Guitar Hero brought color to the content, targeting a youthful demographic of new car buyers and maximized time-spent on the site. I worked closely with Team Detroit to handpick the fonts and textural style that informed the vision for the solution. The design was inspired by the look of music rags and rock and roll posters and was a first site for Branded Experience to utilize geo-location for serving localized content to the user.